GrowthInsider's Newsletter

What Enterprise Buyers Really Expect from AI Products and How to Win Them

What enterprise buyers actually require before they trust AI to act autonomously

Jan 28 • Kunal Thadani and Gaurav Hardikar

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Building a world-class loyalty program is even easier with AI

How eBay cut churn from their most valuable customers by 50% using exclusivity and incentives as levers.

Jan 14 • Gaurav Hardikar and Kunal Thadani

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November 2025

AI × PLG: The 3 Patterns That Actually Move Activation and Revenue

AI tactics that collapse setup, surface ROI, and turn PLG into a continuous value loop.

Nov 6, 2025 • Kunal Thadani and Gaurav Hardikar

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September 2025

Vibe coding alone won't get you to your first $1k

Most apps never make it past launch. Here’s how builders unlock real users, real revenue, and real traction with AI.

Sep 3, 2025 • Kunal Thadani, Gaurav Hardikar, and Aparna Somaiah

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August 2025

Your AI Feature Didn’t Work. Here’s Why.

A tactical guide with case studies for designing systems that scale impact, reduce friction, and turn cost centers into growth engines.

Aug 21, 2025 • Kunal Thadani, Gaurav Hardikar, and Jerrell Taylor

5

May 2025

Inside the Upmarket Growth Engine That Built ServiceTitan

How a battle-tested product, sales, and customer success motion showed that execution can drive category dominance

May 13, 2025 • Kunal Thadani, Gaurav Hardikar, and Mark Weeks

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April 2025

How Uber Eats Decreased Defect Rates

The Power of Product–Ops Collaboration: Inside the Data-Driven Playbook That Lowered Errors and Boosted Customer Satisfaction

Apr 22, 2025 • Kunal Thadani and Gaurav Hardikar

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How Life360 defined their ICP and went public by doubling down on their safety features and driving up ARPU

Learn 4 key tactics that allowed Life360 to transition from providing information to real-world protection and 5xed their revenue to a 3BN+ company.

Apr 8, 2025 • Kunal Thadani and Gaurav Hardikar

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February 2025

How Companies Used AI to Drive Revenue, Retention & a Competitive Edge

How AI Helped a Transit App, an eCommerce Giant, and Asana Drive Growth & Retention

Feb 6, 2025 • Kunal Thadani and Gaurav Hardikar

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January 2025

Trust is the Ultimate Shortcut to Growth

Learn how to build trust and drive growth for high-consideration purchases through smart defaults and simplified experiences.

Jan 22, 2025 • Gaurav Hardikar and Kunal Thadani

The Playbook Behind Asana’s Enterprise Growth

Your guide to becoming enterprise-ready and transforming PLG users into high-value enterprise clients.

Jan 8, 2025 • Kunal Thadani and Gaurav Hardikar

December 2024

The Best of Insider Growth - 2024 Edition

The top six experiments we featured this year, linked to the deep-dive articles

Dec 26, 2024 • Gaurav Hardikar and Kunal Thadani

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