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How Companies Used AI to Drive Revenue, Retention & a Competitive Edge
How AI Helped a Transit App, an eCommerce Giant, and Asana Drive Growth & Retention
1 hr ago
•
Kunal Thadani
and
Gaurav Hardikar
1
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How Companies Used AI to Drive Revenue, Retention & a Competitive Edge
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January 2025
Trust is the Ultimate Shortcut to Growth
Learn how to build trust and drive growth for high-consideration purchases through smart defaults and simplified experiences.
Jan 22
•
Gaurav Hardikar
and
Kunal Thadani
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Trust is the Ultimate Shortcut to Growth
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The Playbook Behind Asana’s Enterprise Growth
Your guide to becoming enterprise-ready and transforming PLG users into high-value enterprise clients.
Jan 8
•
Kunal Thadani
and
Gaurav Hardikar
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The Playbook Behind Asana’s Enterprise Growth
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December 2024
The Best of Insider Growth - 2024 Edition
The top six experiments we featured this year, linked to the deep-dive articles
Dec 26, 2024
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Gaurav Hardikar
and
Kunal Thadani
3
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The Best of Insider Growth - 2024 Edition
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How Airtable, a Desktop-First Tool, Unlocked Mobile to Drive Massive Growth
See how Airtable revamped their onboarding to boost revenue
Dec 3, 2024
•
Kunal Thadani
and
Gaurav Hardikar
5
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How Airtable, a Desktop-First Tool, Unlocked Mobile to Drive Massive Growth
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November 2024
Are you underpricing your product?
See how a company set their pricing and executed the change to increase revenue by 40%
Nov 19, 2024
•
Gaurav Hardikar
,
Kunal Thadani
, and
Amit Saraf
4
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Are you underpricing your product?
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October 2024
How Upstart improved its customer conversion rates
Learn how Upstart identified critical gaps and empowered proactive product management to fuel revenue growth.
Oct 29, 2024
•
Kunal Thadani
and
Gaurav Hardikar
3
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How Upstart improved its customer conversion rates
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Personalizing your Growth Strategy by Platform and Audience
By understanding how user motivations differed by platform, Meta transformed simple social interactions into impactful fundraisers, driving engagement…
Oct 8, 2024
•
Gaurav Hardikar
and
Kunal Thadani
1
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Personalizing your Growth Strategy by Platform and Audience
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September 2024
Personalizing GTM and pricing to fit your customers needs
Case studies from HubSpot, Bumble, and ZipRecruiter
Sep 19, 2024
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Kunal Thadani
and
Gaurav Hardikar
1
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Personalizing GTM and pricing to fit your customers needs
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How Trulia Boosted Lead Conversion
Three experiments that show unique ways to increase lead conversion by double-digits in various parts of the funnel.
Sep 4, 2024
•
Gaurav Hardikar
and
Kunal Thadani
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How Trulia Boosted Lead Conversion
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August 2024
Your Growth Problem is a Segmentation Problem
You need to get data when no data exists, understand your users and what motivates them to move your metrics.
Aug 14, 2024
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Kunal Thadani
and
Gaurav Hardikar
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Your Growth Problem is a Segmentation Problem
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The Ultimate Guide to Scaling Growth with the Litmus Framework
Use the Litmus Framework to increase your confidence while testing new ideas, decrease cycle times, and increase speed to market.
Aug 1, 2024
•
Gaurav Hardikar
and
Kunal Thadani
1
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The Ultimate Guide to Scaling Growth with the Litmus Framework
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