Kunal and Gaurav, this breakdown of Airtable’s mobile onboarding transformation is a masterclass in thoughtful product evolution. What stood out most was the principle of “Encourage Platform Transitions Only After Establishing Value.” It’s a reminder that trust isn’t built by asking for commitment upfront—it’s earned by demonstrating relevance and solving a real problem early.
This approach begs a broader question: How might other B2B SaaS products rethink mobile onboarding not as an afterthought but as a core driver of user engagement and growth?
Yeah I totally agree we feel like that trust is the ultimate shortcut to growth - trust with your stakeholders, trust with your users, trust with your leadership team - once you have that it's much easier to create a foundation for growth. What B2B product did you have in mind that you want to redesign their onboarding?
Kunal and Gaurav, this breakdown of Airtable’s mobile onboarding transformation is a masterclass in thoughtful product evolution. What stood out most was the principle of “Encourage Platform Transitions Only After Establishing Value.” It’s a reminder that trust isn’t built by asking for commitment upfront—it’s earned by demonstrating relevance and solving a real problem early.
This approach begs a broader question: How might other B2B SaaS products rethink mobile onboarding not as an afterthought but as a core driver of user engagement and growth?
Yeah I totally agree we feel like that trust is the ultimate shortcut to growth - trust with your stakeholders, trust with your users, trust with your leadership team - once you have that it's much easier to create a foundation for growth. What B2B product did you have in mind that you want to redesign their onboarding?