Just found this newsletter from Friends of Lenny's Newsletter slack! This is so great. Question - if most product managers don't consider targeting churned users, what led the PMs at Wish to agree to optimize for churn over something else?
I think it came down to stack ranking their list of initiatives by opp size so in this case revenue from this initiative outweighted the initiatives that were driving up new sales. On top of just increase revenue re-engaging churned users ends up improving your LTV / CAC unit economics and that was their main focus as a e-commerce company.
Just found this newsletter from Friends of Lenny's Newsletter slack! This is so great. Question - if most product managers don't consider targeting churned users, what led the PMs at Wish to agree to optimize for churn over something else?
I think it came down to stack ranking their list of initiatives by opp size so in this case revenue from this initiative outweighted the initiatives that were driving up new sales. On top of just increase revenue re-engaging churned users ends up improving your LTV / CAC unit economics and that was their main focus as a e-commerce company.